Okay, maybe it's not a primer, but it does deal with presentations.
Fast Comparny expert blogger Mark Suster lists the four types (very generally) of people that you deal with in meetings and presentations. He offers some good pointers here for the personality characteristics.
The only real problem is trying to identify the four types, especially when going in cold. He offers some suggestions on how to deal with each type. It's a skill to be able to respond quickly to the different types, but it's worth it.
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