So, your organization talks a lot about innovation but never really gets around to spending time on it. There are a few meetings here and there when something urgent comes up, but nothing really happens. After the meeting, the idea is forgotten until the next crisis.
That's not unusual. People talk about it but don't do much about it. I think organizations don't think the time is well invested. Let me rephrase that. Leaders don't think time spent on innovation is a productive investment. If you want to find out whether time spent on innovation is a good investment, Google it. But, don't just do a search. Look at how Google spends time being innovative, and find out how effective it can be.
According to an article in the New York Times, Google lets its employees spend 20% of their time "to work on whatever projects fan their passions." The results? Very solid, by any measure.
It's a litany of really neat products: Google Earth, Google Maps, Gmail, Google Docs, Google Calendar and SketchUp, just to list a very few.
It has been an excellent investment of time and people. For employees, the freedom to be truly creative and get paid for it is the real bonus.
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