Friday, February 13, 2009

What Color Is Your Message?

While color is often a personal choice, it can have an impact on how you deal with people. According to an article in Science magazine, the colors you use affect how your message is received.

Researchers tested the impact of color on how well people performed certain tasks. "For those that required attention to detail--such as proofreading a list of addresses--participants were slightly more accurate when the background was red, compared to blue or white. Blue, on the other hand, stimulated creativity."

Researchers also tested the impact of color on advertising. "Volunteers who viewed two versions of a fake camera ad--one that featured detailed images of the camera's features and accessories, and one that featured more creative photos (see picture)--rated the first ad more favorably when it appeared on a red background and the second one more favorably when it appeared on a blue background."

It's not conclusive, but it's worth considering. What colors do you use in your environment with your team. Makes you rethink beige.

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